Finger Licking Campaigns since 2015
How we helped the world’s leading Quick Serve Restaurant brand reach out to their foodie enthusiasts – since 2015 and running!
Reaching ethnic communities with preference for seasonal ethnic inspired cuisine, within one mile radius of a Quick Serve Restaurant
- Ethnic Audience: Custom audience based on native language, language of the content consumed, and browser language
- Geofencing: Targeting relevant ethnic audience within 1 mile of the brand’s outlet
- Regular updates in communication for showcasing wide variety and seasonal changes in menu
- Use of high impact creative format–Video, Interstitials and Rich Media, in addition to standard display banners across devices
- Campaign optimization to deliver 65% VTR (video completion rate).
- >90% reach across target Audience
- 1 Million completed video views delivered per month with 65% VTR
- Strict Brand Safety Adhered