QSR Brand

Finger Licking Campaigns since 2015

How we helped the world’s leading Quick Serve Restaurant brand reach out to their foodie enthusiasts – since 2015 and running!

Goal

Reaching ethnic communities with preference for seasonal ethnic inspired cuisine, within one mile radius of a Quick Serve Restaurant

Solution

  • Ethnic Audience: Custom audience based on native language, language of the content consumed, and browser language
  • Geofencing: Targeting relevant ethnic audience within 1 mile of the brand’s outlet
  • Regular updates in communication for showcasing wide variety and seasonal changes in menu
  • Use of high impact creative format–Video, Interstitials and Rich Media, in addition to standard display banners across devices
  • Campaign optimization to deliver 65% VTR (video completion rate).

Results

  • >90% reach across target Audience
  • 1 Million completed video views delivered per month with 65% VTR
  • Strict Brand Safety Adhered

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