Driving up Test Drives
Programmatic Campaigns to drive up test drives
Drive awareness for a leading electric car brand
- Multicultural targeting for tech savvy South Asian audiences with higher budget allocation for Bay Area audiences.
- Lookalike modeling to create unified consumer journey across myriad digital touchpoints, and build lookalikes of Car’s best converting customers.
- Building competitive audience clusters by analyzing consumers’ affinity patterns towards Client’s competing brands.
- Further differentiated targeting between In-market buyers vs Auto Enthusiasts to optimize mix between awareness vs. consideration.
- 2 Million+ audience reach over 6 months
- 230% lift in the total conversion volume from 1st Phase to last Phase