Auto

Driving up Test Drives

Programmatic Campaigns to drive up test drives

Goal

Drive awareness for a leading electric car brand

Solution

  • Multicultural targeting for tech savvy South Asian audiences with higher budget allocation for Bay Area audiences.
  • Lookalike modeling to create unified consumer journey across myriad digital touchpoints, and build lookalikes of Car’s best converting customers.
  • Building competitive audience clusters by analyzing consumers’ affinity patterns towards Client’s competing brands.
  • Further differentiated targeting between In-market buyers vs Auto Enthusiasts to optimize mix between awareness vs. consideration.

Results

  • 2 Million+ audience reach over 6 months
  • 230% lift in the total conversion volume from 1st Phase to last Phase

Amplify your Agency's Top and Bottom Lines!

Win and retain more business, deliver more with a small footprint.